One platform. One bill. The whole business.
Every service business pays for ten tools to grow. Rankly replaces them with one, turning fragmented spend into recurring revenue.
- U.S. home service businesses2.5M
- U.S. home services industry$500B+
- Average monthly spend / account~$4,600
- Rankly's addressable market~$30B
Ten tools become one.
Everything a service business runs on, consolidated into a single platform.
Service businesses are drowning in software.
A roofer, plumber, or cleaner runs their entire company across a dozen tools that don't talk to each other. The owner becomes the integration layer.
Fragmented data, no single view
Leads live in one app, reviews in another, jobs in a third. Nothing connects, so nothing compounds.
Hours lost to busywork
Chasing leads, copying data between tools, and manually asking for reviews eats the time that should go to paying jobs.
Ten subscriptions, ten bills
Every tool is another login, another invoice, another thing to learn, and the leads still slip through the gaps.
The real cost of fragmented growth.
A typical $2M U.S. service company with 10 to 15 employees already spends $220,000 to $320,000 every year on marketing, CRMs, and core software, just to keep leads coming in and operations running.
Of gross revenue goes to marketing, $154K to $240K+ a year for a $2M firm. Hyper local SEO, Google Ads, and agency retainers alone run $2,500 to $12,000 / month.
Average annual SaaS spend for teams under 20, roughly $8,000 per employee / year, with CRM seats at $12 to $100+ per user / month.
Per employee / year on productivity, field management, and bookkeeping tools, 26% of it now going to cybersecurity and compliance.
The operational leak
Up to a third of the software budget is wasted, unused features, duplicate seats, and hours lost copying data between tools that don't talk. For a $2M service firm, that's $41,000+ thrown away every year to a fractured stack.
Consolidating into one unified workflow isn't an added technology cost. It's recovering lost revenue and eliminating an immediate cash drain, exactly the wallet Rankly captures.
Customers find these businesses by searching. Rankly owns that layer.
Nearly half of all Google searches are local, buyers decide within a day, and a business's website, profile, and reviews make or break the choice. Those are exactly the signals Rankly builds and optimizes, for businesses that mostly don't.
Rankly builds and optimizes every one of these signals: website, SEO, Google Business Profile, reviews, and AI search presence, in one platform.
One login. The entire business, connected.
Rankly runs the full customer lifecycle, get found, convert, run the work, and grow, from one platform. Every module is a workflow Rank First Labs has run by hand for three years, refined over 18 months of in house tooling and leveled up with AI. Proven playbooks, not a roadmap.
A real, SEO optimized website, live in hours, not weeks.
Rankly stands up a genuinely ranked website from day one, the thing agencies charge thousands and take weeks to build becomes the on ramp.
See a demoGoogle Business Profile
Configured and optimized for the local map pack.
Social presence
Profiles and posts, set up and kept running.
AI content & marketing
On brand content and campaigns generated on demand.
WhatsApp lead agent
Follows up every lead instantly, and asks for the review after.
Call intelligence
Listens in and routes each call to your best rep.
CRM
Every client and job in one connected place.
Field dispatch
Right technician, right job, on time, with workflows.
Reviews, automated
Auto requests after each job, and replies on brand.
Physical service is becoming the AI proof asset class.
For 150 years, technology automated manual labor and protected the desk. Generative AI flips it, targeting cognitive white collar work while hands on physical service stays secure, in demand, and rising in value. Rankly arms the businesses on the winning side.
The AI reversal
For 150 years tech automated manual labor and shielded desk jobs. Generative AI does the opposite, hitting cognitive white collar roles like data entry, basic legal, copywriting, and middle management, while physical service stays secure.
The unpredictability moat
AI needs clean data and predictable algorithms. It can't diagnose a uniquely rusted pipe, wire a custom panel, or adapt to a live job site, physical adaptability is machine proof.
Irreplaceable human value
Service runs on trust, emotional intelligence, and on site crisis management, the rapport and physical peace of mind a chatbot simply can't deliver.
The valuation boom
As software costs fall with AI, physical execution becomes the premium commodity. The businesses that own the trucks, tools, technicians, and local relationships are the most resilient, high margin asset class on the market, and Rankly is the software layer that arms them.
Three shifts make this the moment.
Search fractured into three
Getting found now means Google, Maps, and AI answers (GEO), three systems with different signals. More complexity means more tools. Rankly handles all three from one place.
SaaS fatigue is real
Small businesses are done paying for and stitching together ten point tools. The market is consolidating, and service businesses want one system that just works.
A huge, under digitized base
~2.5 million U.S. home service businesses still run on spreadsheets and disconnected apps, an enormous, fragmented market with no all in one incumbent.
We ran this by hand for three years. Now we've productized it.
For more than three years, Rank First Labs has profitably generated organic leads for paying clients across the U.S., managing 100+ Google Business Profiles and 50+ websites, ranking clients #1 across Google, Maps, and AI search, with no paid ads. Rankly is that exact playbook, encoded.
Every automation mirrors a process that already produced ranked clients and real leads.
The work is scoped and shipped by the same people, no translation layer between diagnosis and fix.
No paid ad crutch. Results come from durable SEO and GEO systems that keep compounding.
Built for how customers find businesses now, in AI answers, not just blue links.
A profitable business, not just a pitch.
This is not a concept. Rank First Labs has run profitably for more than three years with real paying clients. We keep specific figures private, full financials, revenue, and margins are shared with serious investors under NDA. What we show publicly is the engine that works.
A fragmented market ready to consolidate.
All in one, and actually simple
Competitors exist, GoHighLevel, Podium, Thryv, Jobber, Housecall Pro, but each owns only part of the stack, and the few that come close are complex and built for tech savvy operators or agencies. Rankly is the one that is both complete and simple enough for a non technical owner to run.
Built in distribution
An existing book of agency clients and a lead generation engine give Rankly a warm launch base most startups never have.
Land, then expand
The "website in hours" wedge lands the account; the CRM, dispatch, and follow up automations deepen it and raise switching costs.
An AI proof tailwind
The physical service base Rankly serves is the segment insulated from AI disruption, and the one capital, talent, and demand are now flowing into.
Addressable software wallet
~2.5M U.S. home service businesses × ~$12K / yr in tools Rankly replaces, and expandable across 30M+ U.S. small businesses.
Led by the people who built it.
Rankly is built inside Rank First Labs, a company that has operated profitably for three years with a proven track record, not a two person startup. It is led hands on by:
Yoram Daniel
Founded Rank First Labs and built it into a profitable business. Leads product, growth, and go to market.
LinkedIn ↗Jacob Yiannakou
Builds and ships the Rankly platform end to end.
LinkedIn ↗We're opening the conversation with investors.
Rankly is launching now, built on a profitable agency with 3+ years of paying clients. We are raising $250K to fund marketing and team expansion, and offering equity in the whole company, Rank First Labs (agency and product), not just Rankly.
Where the capital goes
- Marketing and go to market to win Rankly customers
- Team expansion to support launch and growth
- Onboard the 10+ waitlisted clients, then scale it
- Deepen the product and GEO / AI search automation
For marketing and team expansion, in exchange for equity in the whole company, Rank First Labs (agency and product), not just Rankly. Structure flexible, let us find the right fit.
Book a meeting with Yoram Danielinfo@rankfirstlabs.com · +357 96 293 728